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News and reflections on social networking, marketing, project management and other applications that can help connect people and businesses.

Three bullets   Google OpenSocial
Obviously I can’t speak for Microsoft or Facebook but generally people love Google. What strikes me the most about them is their creativity; the ability to create original applications revolving around their core business: search and advertising. Google maps, Gmail, Products etc… are just so many different ways to reuse the same model (search+advertising+application) and of course build new revenue channels. They are still the darlings of the Silicon Valley and the world holds its breath with each new product release.

That was the case about a month ago when they unveiled OpenSocial, a new standard allowing social networks to share information about users on the network, their friends and their actions to third-party applications. Obviously I thought that Daikana would be the perfect site to implement this new standard (we always need more calendars and reports, especially when they’re developed by somebody else), but after reading the specifications I reconsidered for the following reasons:
Despite the hoopla, OpenSocial is still in its infancy. There isn’t much documentation or code if you are a network wanting to implement the standard.
The standard is and needs to be very generic to work on as many social networks as possible, which does not work well for a network such as Daikana where the data structure is quite complex and specific.
There have been reports of hacking of some OpenSocial applications. Of course, this is not very important on social networking sites but on Daikana security is paramount to safeguard your data.

I have no doubt that OpenSocial will keep improving and at some point we may implement it. This is Google after all and I love it.


Posted by Benoit Spolidor
On 11/29/2007 11:17:35 PM

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